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Protein Powder… can you handle the truth?

Bodybuilding website, NZ Muscle, pushes huge daily doses of its premium Whey Protein Isolate powder to one and all. It claims that for noobs, posers and Arnie-wannabes alike, this powder is the jackpot. Evidentally it will quench the super sayan need for protein that is bestowed upon you as soon as you look at a barbell.    

The industry is booming: the flashy labels, flavours and promising names (‘Inner Armour’, ‘Sculpt’ and even ‘Dessert’), everything is there, except the results. That’s right - it doesn’t work. 

In New Zealand, men and women love their meat. They get almost double the amount of protein that they need each day. That is a whole lot of excess. Excess, which gets converted straight into fat NOT muscle. 

It is true that people wanting to build muscle do need more protein than they normally would (for muscle repair.) However, in most cases, they are already achieving this without even trying. Even the pursuit of extreme Gunday and the like is covered by diet. When you exercise more, your appetite also increases which means that you’ll eat more protein. Basically, your food has you covered – chill and step away from that big plastic container of empty promises. 

Funnily enough, you can’t get ripped from a drink. Not legally anyway. The gains come from weight training geared towards muscle hypertrophy (that’s a fancy name for increasing muscle mass.) As with anything, results depend on how much energy you put in. Carbohydrates, not protein, are what fuel your workouts so naturally, these should be your dietary focus rather than pretty powders that cost hundreds of dollars (not an exaggeration.)

There is one other thing. And this is why companies like NZ Muscle continue to succeed. Person A suddenly decides they want a beach body so they jump online, get drawn in by an impressive ad for powder and the next day it arrives. Heavily dosed up, they arrive at the gym, maybe enlist a trainer and hit the weights. And about a month later, A can see the magic, mistakenly attributes it to the powder and happily settles into the bi-monthly splurge of powder orders. 

In actual fact, this is due to the ‘newbie gain’ phenomenon – the rapid speed at which people who aren’t used to working out initially build muscle. This happens irrespective of any protein powder that’s on board but the powder industry piggybacks the science taking all the credit. 

It is a very clever marketing scheme but not one that I want to feed.
Aug 20, 2014

Protein Powder… can you handle the truth?

Bodybuilding website, NZ Muscle, pushes huge daily doses of its premium Whey Protein Isolate powder to one and all. It claims that for noobs, posers and Arnie-wannabes alike, this powder is the jackpot. Evidentally it will quench the super sayan need for protein that is bestowed upon you as soon as you look at a barbell.    

The industry is booming: the flashy labels, flavours and promising names (‘Inner Armour’, ‘Sculpt’ and even ‘Dessert’), everything is there, except the results. That’s right - it doesn’t work. 

In New Zealand, men and women love their meat. They get almost double the amount of protein that they need each day. That is a whole lot of excess. Excess, which gets converted straight into fat NOT muscle. 

It is true that people wanting to build muscle do need more protein than they normally would (for muscle repair.) However, in most cases, they are already achieving this without even trying. Even the pursuit of extreme Gunday and the like is covered by diet. When you exercise more, your appetite also increases which means that you’ll eat more protein. Basically, your food has you covered – chill and step away from that big plastic container of empty promises.

Funnily enough, you can’t get ripped from a drink. Not legally anyway. The gains come from weight training geared towards muscle hypertrophy (that’s a fancy name for increasing muscle mass.) As with anything, results depend on how much energy you put in. Carbohydrates, not protein, are what fuel your workouts so naturally, these should be your dietary focus rather than pretty powders that cost hundreds of dollars (not an exaggeration.)

There is one other thing. And this is why companies like NZ Muscle continue to succeed. Person A suddenly decides they want a beach body so they jump online, get drawn in by an impressive ad for powder and the next day it arrives. Heavily dosed up, they arrive at the gym, maybe enlist a trainer and hit the weights. And about a month later, A can see the magic, mistakenly attributes it to the powder and happily settles into the bi-monthly splurge of powder orders.

In actual fact, this is due to the ‘newbie gain’ phenomenon – the rapid speed at which people who aren’t used to working out initially build muscle. This happens irrespective of any protein powder that’s on board but the powder industry piggybacks the science taking all the credit.

It is a very clever marketing scheme but not one that I want to feed.

Spotlight on Jewish-New York deli mash up, The Fed, by Al Brown. The self-proclaimed “unorthodox” eatery boasts incredible flavour, old school uniforms and a rather offensive quote about turning vegetarians with their pastrami. Albeit this vege-unfriendliness, there are still a few options to choose from with the Greenpeace bagel pretty much being the best thing ever. Prices are good, late hours are great and it is smack bang in the middle of town. 
Have a look here: https://www.facebook.com/pages/Federal-Delicatessen/414581755329922?fref=ts&rf=495361697206163
Aug 20, 2014

Spotlight on Jewish-New York deli mash up, The Fed, by Al Brown. The self-proclaimed “unorthodox” eatery boasts incredible flavour, old school uniforms and a rather offensive quote about turning vegetarians with their pastrami. Albeit this vege-unfriendliness, there are still a few options to choose from with the Greenpeace bagel pretty much being the best thing ever. Prices are good, late hours are great and it is smack bang in the middle of town. 

Have a look here: https://www.facebook.com/pages/Federal-Delicatessen/414581755329922?fref=ts&rf=495361697206163

First Coke was dropped for baby carrots and now the grandson of the Dorito legacy, Tim West, is moving towards tasty body-friendly food.
http://www.npr.org/blogs/thesalt/2014/08/05/337632231/doritos-inventors-grandson-sees-dollar-signs-ln-healthy-food
Aug 19, 2014

First Coke was dropped for baby carrots and now the grandson of the Dorito legacy, Tim West, is moving towards tasty body-friendly food.

http://www.npr.org/blogs/thesalt/2014/08/05/337632231/doritos-inventors-grandson-sees-dollar-signs-ln-healthy-food

Aug 17, 2014
Aug 16, 2014 / 2 notes

I left my lunch at home last week (nooooo!) So decided to reward my forgetfulness with a delicious lunch out from Fact-Tree. The arrival of the pear, ginger + orange smoothie only confirmed the legitimacy of the decision. Don’t even get me started on the bagel stack.

Aug 15, 2014

Yet another use for a sandwich press. Pancakes! Who would have known!

What if the asteroid-blocking-out-the-sun theory is just a big cover up to preserve dinosaur dignity after it rained jelly babies and all the dinosaurs got so excited that they choked and died? Photo credit to the super awesome revel cafe.
Aug 14, 2014 / 2 notes

What if the asteroid-blocking-out-the-sun theory is just a big cover up to preserve dinosaur dignity after it rained jelly babies and all the dinosaurs got so excited that they choked and died?

Photo credit to the super awesome revel cafe.

Feeling a little like this person? Need to unwind? A quick plug for Abundance Mind-Body in the City Fitness building on Queen Street, Auckland CBD. I had the pleasure of trialling there last week. $10 for unlimited classes including revive yoga, pilates, hot power yoga and barre beautiful. I thoroughly enjoyed them all! May have got lost for a while in the carpark after hot yoga… a bit too zenned maybe?! Have a look at the timetables here: http://abundancemindbody.co.nz/class-descriptions/timetables/
Aug 13, 2014

Feeling a little like this person? Need to unwind? A quick plug for Abundance Mind-Body in the City Fitness building on Queen Street, Auckland CBD. I had the pleasure of trialling there last week. $10 for unlimited classes including revive yoga, pilates, hot power yoga and barre beautiful. I thoroughly enjoyed them all! May have got lost for a while in the carpark after hot yoga… a bit too zenned maybe?!
Have a look at the timetables here: http://abundancemindbody.co.nz/class-descriptions/timetables/

Breakfast burger !!! This is a fantastic way of using up leftover roast veges. The size of the burger depends on the quantity of leftovers. 
Beat 2 eggs. Roughly chop assorted roast veges (I went for kumara, broccoli, red onion, yam + a teensy bit of potato), shape into spheres + dunk in the egg. Season with black pepper + a few dashes of Tabasco sauce or chilli flakes. Place between two sheets of baking paper on a sandwich press and grill until the egg turns from transparent (raw) to the colour and consistency of scrambled eggs. The egg should bind all the veges together to create the ‘buns’ of the breakfast burger. In the meantime, dry fry (or use minimal oil) the remaining egg to make a mini omelet. When the buns are done, fold omelet + place it in the middle.
For ease of eating you could wrap a seaweed sheet, baking paper or a wrap around the outside.
Aug 13, 2014 / 1 note

Breakfast burger !!! This is a fantastic way of using up leftover roast veges. The size of the burger depends on the quantity of leftovers.

Beat 2 eggs. Roughly chop assorted roast veges (I went for kumara, broccoli, red onion, yam + a teensy bit of potato), shape into spheres + dunk in the egg. Season with black pepper + a few dashes of Tabasco sauce or chilli flakes. Place between two sheets of baking paper on a sandwich press and grill until the egg turns from transparent (raw) to the colour and consistency of scrambled eggs. The egg should bind all the veges together to create the ‘buns’ of the breakfast burger. In the meantime, dry fry (or use minimal oil) the remaining egg to make a mini omelet. When the buns are done, fold omelet + place it in the middle.

For ease of eating you could wrap a seaweed sheet, baking paper or a wrap around the outside.

This has got to be some sort of downward dog-ception or real life Snap!
Aug 12, 2014 / 3 notes

This has got to be some sort of downward dog-ception or real life Snap!